Location: Athens, Greece   |   Duration: 5 days   |   Cost: 350€/person


To be determined according to your needs

Course programme

This course runs Monday to Friday and includes branding build up as well as cultural activities that tie in well with the morning programme.

More details to be announced soon.


Build a Strategic Brand from the ground up, to increase your marketing impact. You will learn how to build a strategic brand from the ground up. A brand that sparks interest, connects through emotion and nurtures long-lasting and loyal relationships with your customers. This seminar will teach you step-by-step, how to build a strategic brand from the ground up. 

▪ What are the common mistakes that nearly all failing startups make?
▪ How can you spark your audiences interest and hold their attention?
▪ How do you position your brand effectively to stand out on its own?
▪ How do you develop a brand voice that makes it easy to resonate through content marketing and social media marketing?
▪ How can you enhance your marketing efforts through effective storytelling adapted for modern platforms?
▪ How to use social media to expand and maintain your brand.

This seminar will allow you to develop your own brand step-by-step as you work your way throughout. You will be able to exactly know who your audience is so you can position your brand uniquely and effectively.

Target Group

Staff in charge of school education (teaching and non-teaching, including school managers, heads, etc.), as well as other educational staff (school inspectors, school counsellors, pedagogical advisors, psychologists, etc.). Staff of local or regional school authorities or school coordination bodies leading a national mobility consortium who are involved in school policy, school development, or other activities of strategic importance for the school education sector.

Certificates rewarded

▪  Certificate of attendance including description of training content and time input
▪  Europass Mobility Certificates – to be issued by the applicant’s National Agency

Request of interest

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